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What's the keyword of Yiwu in October? Many Yiwu people will give the same answer: fairs. In this month, a series of fairs will be held in Yiwu, such as the World Overseas Chinese Entrepreneurs Convention, China Yiwu International Commodities Fair (Yiwu Fair), China Yiwu International Forest Products Fair (Yiwu Forest Fair), etc. Compared with these fairs, the resume of the first China International Tourism Commodities Fair is blank . "But we can say that this Tourism Commodities Fair will be the most beautiful and most attractive fair in the history of Yiwu exhibition industry,"said Chen Ming, chief of Yiwu Tourism and Scenery Bureau.
The fair riches in highlights
Yiwu has a solid market basis as well as rich experience of holding fairs. Although it's the first time to hold tourism fair, with its rich advantages and supportive policies, the first tourism commodities fair has many highlights.
"The 2,000 booths make the first tourism commodities fair the biggest fair of tourism industry in China at present,"said Chen Ming when highly praising the features of the tourism commodities fair. "Besides, the exhibits in the fair cover a widest range among all tourism fairs in China, including airplanes, souvenirs, etc . Third, the fair has the largest number of provinces that will take part . 31 provinces have promised to participate in the fair at present, and the booths of enterprises from outside Zhejiang Province almost occupy half of the total."
In particular, the first tourism commodities fair has great achievements in exhibition invitation abroad as well as at home. Up till now, foreign exhibition groups from Australia, Japan, South Africa and Korea have set up more than 100 booths in the International Exhibition Area.
The fair has a clear positioning
The exhibition effect of Yiwu is usually larger than that of other cities and its promoting effect in trade is relatively clear. The tourism commodities fair sets promoting the development of tourism products trade as a very important goal. Besides, the organizing committee of the tourism commodities fair has its own original strategy.
"Tourism commodity is a big concept, but we are not only satisfied with making this fair a place to display tourism products," said Chen Xiwu, general manager assistant of the Exhibition Branch of CCC Group. The first tourism commodities fair tries to be the pioneer of innovation of domestic and international tourism industry. And it is supposed to serve as a platform to display the future trend of tourism commodities and tourism industry, and be a compass of tourist consumption. "Our goal is not creating another 'Yiwu Fair', but a vane of the development of new tech, new products and new style of domestic tourism industry."
Demand for booths exceeds supply
This tourism commodities fair chooses Canton Fair as the last stop for exhibition invitation. And different kinds of exhibition promotions are processing at the moment.
"We have achieved the target in inviting exhibitors due to the wide range of measures we have taken, but since the fair is still one month away, we have room to invite more exhibitors,"said a person in charge of the organizing committee. "During the Canton Fair, we sent over 40 staff members in the exhibition venues, airport, and subway stations to introduce the Tourism Commodities Fair with an investment of 7 million yuan. We have set up an English call center and an Arabic call center, contacting thousands of foreign exhibitors to participate in the fair. And the publicity to foreign purchasers through foreign embassies in China is effective as well."
It is learned that all booths have been booked and the organizing committee expressed that they will try their best to satisfy the demands of those who want to take part in the fair and make the first tourism commodities fair a best platform for displaying more high-quality exhibits.
Source: Daily Business
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